If your business is focused on serving your community, then you need to place an emphasis on local marketing. At the very least, add these 3 tactics to your local business marketing strategy…
Optimize Your Google Maps Listing
Create the listing, get it verified, add photos that showcase your product/service, and then obtain as many great reviews as you can. Even if you don’t have a storefront, you should have a Google business listing for your service area.
TIP: In order to get more reviews, send an email to every happy customer, post-purchase, with a link directly to your Google business page for leaving a review.
Engage With The Community
It costs little, but it can make a big impact, if done right. Participate in community festivals and seasonal events. Sponsor local events and charities. Volunteer your time. Partner with other local businesses and host events. You’ll meet people, establish goodwill and build brand awareness.
TIP: Make a list of upcoming community events, charities, and local businesses, and then create a plan for reaching out to those that share a similar target audience as your business.
Focus on Local Search Engine Optimization (SEO)
This includes your website, all of your business listings and your social media profiles. Every channel needs to be optimized for your local service area, from your contact info to your hashtag strategy, it should be consistent across the board.
TIP: Conduct research on your local competitors that are in the top of the search engine results, then map out a plan to employ some of their local SEO techniques.
If your business is focused on serving your community, then you need to place an emphasis on local marketing. At the very least, add these 3 tactics to your local business marketing strategy…
Optimize Your Google Maps Listing
Create the listing, get it verified, add photos that showcase your product/service, and then obtain as many great reviews as you can. Even if you don’t have a storefront, you should have a Google business listing for your service area.
TIP: In order to get more reviews, send an email to every happy customer, post-purchase, with a link directly to your Google business page for leaving a review.
Engage With The Community
It costs little, but it can make a big impact, if done right. Participate in community festivals and seasonal events. Sponsor local events and charities. Volunteer your time. Partner with other local businesses and host events. You’ll meet people, establish goodwill and build brand awareness.
TIP: Make a list of upcoming community events, charities, and local businesses, and then create a plan for reaching out to those that share a similar target audience as your business.
Focus on Local Search Engine Optimization (SEO)
This includes your website, all of your business listings and your social media profiles. Every channel needs to be optimized for your local service area, from your contact info to your hashtag strategy, it should be consistent across the board.
TIP: Conduct research on your local competitors that are in the top of the search engine results, then map out a plan to employ some of their local SEO techniques.