CLIENT CASE STUDY
How we tripled monthly leads in just a quarter of the time with targeted messaging and website optimization
THE PROBLEM
Garrett’s business faced a critical challenge as his website was ineffective in generating leads, stifling growth. The website’s messaging failed to resonate with his target audience, and despite employing some lead generation strategies, these were not cohesive or effectively executed. Additionally, the website lacked conversion optimization, missing compelling lead magnets and clear calls to action. This combination resulted in poor performance in attracting and converting visitors into potential clients.
THE SOLUTION
To address the client’s lead generation issues, the strategy involved:
- Conducting an Online Presence Audit to assess the current state and identify the top five growth priorities.
- Revising the website messaging and content strategy to better align with the target audience.
- Developing an enticing lead magnet tailored specifically to their Ideal Client Profile.
- Optimizing the website and business listings for local SEO to enhance visibility and attract more targeted traffic.
THE RESULTS
300% Increase in Monthly Leads
950% Increase in Monthly Revenue
AT A GLANCE
PROBLEM
- Low-converting website
- No new leads coming in
- Stagnant business growth
SOLUTION
- Online Presence Audit
- Website Optimization
- Messaging & Content Strategy
GARRETT MCLAUGHLIN
“During the Total Online Presence Audit follow-up call, I was blown away by how in-depth Debbie went with her review of my business. Nothing went overlooked and it was so clearly presented in a Powerpoint slideshow. Moving forward, I know the exact action steps to take in order to continue improving my business’ presence online.”