by Deborah Oster | Jan 27, 2023 | Content Marketing, Content Plan, Content Strategy, Marketing Strategy
A content plan tells you what content you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content strategy. Content planning is important for 3 key reasons: It helps you create content that is tailored to your audience,...
by Deborah Oster | Jan 13, 2023 | Marketing KPIs, Marketing Metrics, Marketing Performance
Marketing metrics are quantitative measures that are used to evaluate the performance and effectiveness of marketing campaigns and strategies. These metrics can be used to track a wide range of performance indicators, such as website traffic, engagement, conversions...
by Deborah Oster | Jan 5, 2023 | Marketing Funnel, Marketing Strategy
A marketing funnel outlines your customer’s journey with your business. It depicts the process of turning leads into customers (from a marketing and sales standpoint). From the initial awareness stage, when someone learns about your business, to the stage where a...
by Deborah Oster | Dec 30, 2022 | SEO
46% of all searches on Google are seeking local information and 97% of people learn more about a local company online than anywhere else.” (Source: HubSpot) The takeaway? Local SEO is powerful for small businesses. What is SEO? SEO stands for Search Engine...
by Deborah Oster | Dec 16, 2022 | Content Marketing, Marketing Strategy
If you read the last article I published – The Importance of Content Marketing – there’s a good chance you’re wondering, so how do I go about creating content for my business? That’s a good question, because while pretty much anyone can create and publish content for...
