by Deborah Oster | Oct 19, 2022 | Marketing Strategy
A unique value proposition (UVP) is the core benefit or solution that differentiates your product or service from the competition and positions it as the best possible option in the market. A solid UVP states: I offer [your service/product] to [your ideal customer] to...
by Deborah Oster | Oct 18, 2022 | Marketing Strategy, Social Media Marketing
A basic sales funnel includes at least 4 stages: awareness, consideration, conversion and loyalty. So in marketing your business, it’s important that you employ marketing campaigns that will target your prospects at every stage of the funnel. Otherwise,...
by Deborah Oster | Oct 17, 2022 | Content Marketing, Social Media Marketing
Social media marketing is a cost-effective way for businesses to build brand awareness and loyalty, increase website traffic, improve search engine rankings and foster conversions. Yet, with endless competition and a mind-numbing amount of content being shared every...
by Deborah Oster | Oct 14, 2022 | Website Design
More than half of all website traffic is coming from mobile users. We live in a “mobile-centric” world where consumers conduct most of their internet searches on a mobile phone rather than a desktop computer (e.g. shopping, paying bills, reading articles, etc.)....
by Deborah Oster | Oct 13, 2022 | Marketing Strategy
The foundation of all successful marketing is understanding how your product/service fits into your customers’ plans, and how it will enhance their life (or make it easier). Before spending all of your marketing budget on Facebook ads… before hiring that...
