3 Social Media Marketing Tips to Help Build Your Brand

Deborah Oster // October 12, 2022 // 0 Comments

3 Social Media Marketing Tips to Help Build Your Brand

As someone that has worked for marketing agencies for years, I can tell you that paying someone to post stock images on your social media channels isn’t going to help build brand awareness OR your business. Posting just to post is not a strategy.

Social media content needs to be genuine and authentic, resonate with your target audience and align with your goals.

There are hundreds of tips and strategies for social media marketing…But in building a brand for a business, there are 3 essentials to remember — content strategy, humanizing your brand and being consistent.

Create a Content Strategy

Define your goals and then create a content strategy that supports those goals.

If your goal is to increase sales for one of your subscription products. Then your content strategy might be to create 1 social post per week that directly promotes your subscription while still providing value to your audience. Educate, entertain and inspire.

Humanize Your Brand

Humanize your brand by telling your story and letting your core values shine through.

Share your origin story. Tell your audience who you are, where you came from and what led you to create your subscription product. How will it affect their lives in a positive way? How will it make things easier?

Stay Consistent

Be consistent and ALWAYS choose quality over quantity.

If you have nothing valuable to share, then posting every day is a waste of time and effort. Choose a frequency that you can commit to and stay consistent.

Whether you execute your strategy on your own, or you collaborate with a professional to create a content strategy, and have them help you to execute that, you (or someone that knows your business very well) will need to be a part of the social media marketing strategy & plan.

As someone that has worked for marketing agencies for years, I can tell you that paying someone to post stock images on your social media channels isn’t going to help build brand awareness OR your business. Posting just to post is not a strategy.

Social media content needs to be genuine and authentic, resonate with your target audience and align with your goals.

There are hundreds of tips and strategies for social media marketing…But in building a brand for a business, there are 3 essentials to remember — content strategy, humanizing your brand and being consistent.

Create a Content Strategy

Define your goals and then create a content strategy that supports those goals.

If your goal is to increase sales for one of your subscription products. Then your content strategy might be to create 1 social post per week that directly promotes your subscription while still providing value to your audience. Educate, entertain and inspire.

Humanize Your Brand

Humanize your brand by telling your story and letting your core values shine through.

Share your origin story. Tell your audience who you are, where you came from and what led you to create your subscription product. How will it affect their lives in a positive way? How will it make things easier?

Stay Consistent

Be consistent and ALWAYS choose quality over quantity.

If you have nothing valuable to share, then posting every day is a waste of time and effort. Choose a frequency that you can commit to and stay consistent.

Whether you execute your strategy on your own, or you collaborate with a professional to create a content strategy, and have them help you to execute that, you (or someone that knows your business very well) will need to be a part of the social media marketing strategy & plan.

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