More than half of all website traffic is coming from mobile users. We live in a “mobile-centric” world where consumers conduct most of their internet searches on a mobile phone rather than a desktop computer (e.g. shopping, paying bills, reading articles, etc.). Therefore, having a mobile-friendly website is essential to your business—right? Wrong.
Having a mobile-friendly website is not enough in today’s ever-changing digital landscape fueled by the “I want it, and I want it now” mentality. This is the bare minimum in the world of web design, and although it will keep you in the clear with Google’s robots (boosting your SEO), in reality, your web design needs to be responsive in order to keep up with the competition.
What is a responsive website?
A responsive web design is one that adapts to the size of the screen. Responsive websites typically contain the same content across every device; however, the layout of the content is fluid so that it can automatically adapt to varying device screens (e.g. a mobile phone, tablet, laptop or an enlarged screen).
There is a big difference between responsive design and a mobile-friendly design. The first literally “responds” to the size of a screen. Whereas, a mobile-friendly web design will merely work on a mobile phone, but its design was created for a desktop. Again, the bare minimum.
What is the benefit of a responsive website?
A responsive website delivers a better user experience across all device screens. It will load faster, look nicer, function better and allow users to find the information they desire more quickly—regardless of the device they are viewing.
Why is a responsive website important to my business?
- It boosts SEO—increasing brand awareness.
- It makes a good first impression—increasing customer acquisition.
- It helps users to find the information they need—increasing customer retention.
- It keeps your business competitive—increasing sales.
Conclusion
Your business needs a responsive web design that looks good and functions properly on any device. It may cost you more upfront—than if you were to fulfill the bare minimum with a mobile-friendly site—but you are sure to see a return-on-investment if you go the extra mile.
If you’re still not sure if a responsive website makes sense for your small business, then schedule a call and we’ll assess your business goals and website to determine if you need an updated site to stay competitive.