by Deborah Oster | Jan 27, 2023 | Content Marketing, Content Plan, Content Strategy, Marketing Strategy
A content plan tells you what content you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content strategy. Content planning is important for 3 key reasons: It helps you create content that is tailored to your audience,...
by Deborah Oster | Dec 16, 2022 | Content Marketing, Marketing Strategy
If you read the last article I published – The Importance of Content Marketing – there’s a good chance you’re wondering, so how do I go about creating content for my business? That’s a good question, because while pretty much anyone can create and publish content for...
by Deborah Oster | Dec 9, 2022 | Content Marketing
What is content marketing? According to the Content Marketing Institute (one of the industry’s leading authorities), “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and...
by Deborah Oster | Oct 17, 2022 | Content Marketing, Social Media Marketing
Social media marketing is a cost-effective way for businesses to build brand awareness and loyalty, increase website traffic, improve search engine rankings and foster conversions. Yet, with endless competition and a mind-numbing amount of content being shared every...
by Deborah Oster | Oct 12, 2022 | Content Marketing, Social Media Marketing
As someone that has worked for marketing agencies for years, I can tell you that paying someone to post stock images on your social media channels isn’t going to help build brand awareness OR your business. Posting just to post is not a strategy. Social media content...
