by Deborah Oster | Feb 9, 2023 | Brand Strategy, Branding, Marketing Strategy
How does your business show up to the world? How will people remember your business when they come across it? The answers to these questions lie at the core of your brand strategy. If you can’t answer them, then it’s probably safe to say you do not have a clearly...
by Deborah Oster | Jan 27, 2023 | Content Marketing, Content Plan, Content Strategy, Marketing Strategy
A content plan tells you what content you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content strategy. Content planning is important for 3 key reasons: It helps you create content that is tailored to your audience,...
by Deborah Oster | Jan 5, 2023 | Marketing Funnel, Marketing Strategy
A marketing funnel outlines your customer’s journey with your business. It depicts the process of turning leads into customers (from a marketing and sales standpoint). From the initial awareness stage, when someone learns about your business, to the stage where a...
by Deborah Oster | Dec 16, 2022 | Content Marketing, Marketing Strategy
If you read the last article I published – The Importance of Content Marketing – there’s a good chance you’re wondering, so how do I go about creating content for my business? That’s a good question, because while pretty much anyone can create and publish content for...
by Deborah Oster | Dec 5, 2022 | Marketing Strategy
Your marketing message is the words you use to communicate with your audience to convince them to do business with you. Your message plays a big role in whether or not you achieve your business goals. Oftentimes, your marketing message is a determining factor in...
by Deborah Oster | Nov 26, 2022 | Marketing Strategy
Marketing is hard. Yep, I said it. Even with many years of experience working with dozens of talented and skilled marketing professionals, with agencies and within large corporations…I can unapologetically say that marketing is hard. It’s arguably one of the most...
