by Deborah Oster | Jul 8, 2023 | Local Marketing, Marketing Plan, SEO
Introduction to Mobile Marketing In the digital age, harnessing the power of mobile marketing for small businesses can be a game-changer. Having a clear understanding of what mobile marketing is and why it’s important for small businesses can provide you with a...
by Deborah Oster | May 11, 2023 | Content Strategy
Could Executing a Content Strategy Be Bad for a Small Business? Content strategy has been the buzz in the marketing world for some time. And rightfully so. Now more than ever, a strong content strategy is critical for small businesses. Quality, engaging content is...
by Deborah Oster | May 10, 2023 | Marketing Strategy
The business world could be compared to a competitive event. To emerge victorious, your small business needs to be armed with a strong Unique Value Proposition (UVP) and compelling Unique Selling Points (USPs). They are the backbone of both your offense and defense,...
by Deborah Oster | May 9, 2023 | Marketing Plan, Marketing Strategy
Balance Is Key In Setting Marketing Goals Striking the right balance between ambitious and realistic goals is crucial for sustained growth and success. It’s really a matter of balancing short-term and long-term goals. While short-term goals can provide quick wins and...
by Deborah Oster | May 6, 2023 | Marketing Plan, Marketing Strategy
If you’ve had many marketing conversations at all, you’ve probably noticed that marketing lingo is extensive and interpretations can vary. One example we find pretty common is ambiguity around the terms: target market, buyer personas, and the ideal client profile. ...
