by Deborah Oster | Dec 9, 2022 | Content Marketing
What is content marketing? According to the Content Marketing Institute (one of the industry’s leading authorities), “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and...
by Deborah Oster | Dec 5, 2022 | Marketing Strategy
Your marketing message is the words you use to communicate with your audience to convince them to do business with you. Your message plays a big role in whether or not you achieve your business goals. Oftentimes, your marketing message is a determining factor in...
by Deborah Oster | Nov 26, 2022 | Marketing Strategy
Marketing is hard. Yep, I said it. Even with many years of experience working with dozens of talented and skilled marketing professionals, with agencies and within large corporations…I can unapologetically say that marketing is hard. It’s arguably one of the most...
by Deborah Oster | Nov 17, 2022 | Marketing Plan, Marketing Strategy
The marketing plan is informed by, and supports, your marketing strategy. Having a marketing plan for your business allows you to clearly identify the following: what you are trying to accomplish, what you will do, where you will do it, when you will implement and how...
by Deborah Oster | Nov 10, 2022 | Marketing Strategy
Without a marketing strategy in place, companies risk losing time, money and resources to random acts of marketing that will not produce results. What is a Marketing Strategy & Why Does it Matter? A marketing strategy is a comprehensive framework for achieving a...
