Marketing metrics are quantitative measures that are used to evaluate the performance and...
Marketing Metrics: Taking The Guesswork Out of Your Marketing
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What is a Marketing Funnel (and Why is it Important?)
A marketing funnel outlines your customer’s journey with your business. It depicts the process of...
Does Your Business Need Local SEO?
46% of all searches on Google are seeking local information and 97% of people learn more about a...
How To Create a Content Strategy
If you read the last article I published – The Importance of Content Marketing – there’s a good...
The Importance of Content Marketing
What is content marketing? According to the Content Marketing Institute (one of the industry’s...
5 Steps to Crafting a Good Marketing Message
Your marketing message is the words you use to communicate with your audience to convince them to...
Why You Need a Marketing Strategy for Your Small Business
Marketing is hard. Even with many years of experience working with dozens of talented and skilled...
The 5 Elements of a Marketing Plan
The marketing plan is informed by, and supports, your marketing strategy. Having a marketing plan...
How To Create a Marketing Strategy
Without a marketing strategy in place, companies risk losing time, money and resources to random...
Why Your Business Needs a Unique Value Proposition
A unique value proposition (UVP) is the core benefit or solution that differentiates your product...