by Deborah Oster | May 6, 2023 | Marketing Plan, Marketing Strategy
If you’ve had many marketing conversations at all, you’ve probably noticed that marketing lingo is extensive and interpretations can vary. One example we find pretty common is ambiguity around the terms: target market, buyer personas, and the ideal client profile. ...
by Deborah Oster | May 5, 2023 | Marketing Plan, Marketing Strategy
Why Does a Small Business Need a Competitive Analysis as a Part of its Marketing Strategy? As a small business owner, understanding your competition is essential for success. Conducting a thorough competitive analysis as a part of creating your marketing strategy can...
by Deborah Oster | May 2, 2023 | Marketing Plan, Marketing Strategy
A unique value proposition (UVP) is a critical component of your marketing strategy for every small business. A good UVP sets you apart from the competition and communicates the value you provide to your customers. A bad one, well, it takes up space at best. And at...
by Deborah Oster | Nov 17, 2022 | Marketing Plan, Marketing Strategy
The marketing plan is informed by, and supports, your marketing strategy. Having a marketing plan for your business allows you to clearly identify the following: what you are trying to accomplish, what you will do, where you will do it, when you will implement and how...
