If you’ve had many marketing conversations at all, you’ve probably noticed that marketing lingo is extensive and interpretations can vary.One example we find pretty common is ambiguity around the terms: target market, buyer personas, and the ideal client profile....
Why Does a Small Business Need a Competitive Analysis as a Part of its Marketing Strategy?As a small business owner, understanding your competition is essential for success. Conducting a thorough competitive analysis as a part of creating your marketing strategy can...
A unique value proposition (UVP) is a critical component of your marketing strategy for every small business. A good UVP sets you apart from the competition and communicates the value you provide to your customers. A bad one, well, it takes up space at best. And at...
The marketing plan is informed by, and supports, your marketing strategy. Having a marketing plan for your small business allows you to clearly identify the following 5 key elements to effective marketing: what you are trying to accomplish, what you will do, where you...
