The marketing plan is informed by, and supports, your marketing strategy. Having a marketing plan for your small business allows you to clearly identify the following 5 key elements to effective marketing: what you are trying to accomplish, what you will do, where you...
Without a marketing strategy in place, companies risk losing time, money and resources to random acts of marketing that will not produce results. What is a Marketing Strategy & Why Does it Matter? A marketing strategy is a comprehensive framework for achieving a...
A unique value proposition (UVP) is the core benefit or solution that differentiates your product or service from the competition and positions it as the best possible option in the market. A solid UVP states: I offer [your service/product] to [your ideal customer] to...
A basic sales funnel includes at least 4 stages: awareness, consideration, conversion and loyalty. So in marketing your business, it’s important that you employ marketing campaigns that will target your prospects at every stage of the funnel. Otherwise, you’re...
The foundation of all successful marketing is understanding how your product/service fits into your customers’ plans, and how it will enhance their life (or make it easier). Before spending all of your marketing budget on Facebook ads… before hiring that...
If your business is focused on serving your community, then you need to place an emphasis on local marketing. At the very least, add these 3 tactics to your local business marketing strategy…Optimize Your Google Maps ListingCreate the listing, get it verified,...
