by Deborah Oster | May 5, 2023 | Marketing Plan, Marketing Strategy
Why Does a Small Business Need a Competitive Analysis as a Part of its Marketing Strategy? As a small business owner, understanding your competition is essential for success. Conducting a thorough competitive analysis as a part of creating your marketing strategy can...
by Deborah Oster | May 2, 2023 | Marketing Plan, Marketing Strategy
A unique value proposition (UVP) is a critical component of your marketing strategy for every small business. A good UVP sets you apart from the competition and communicates the value you provide to your customers. A bad one, well, it takes up space at best. And at...
by Deborah Oster | Apr 28, 2023 | Marketing Strategy
You might be surprised to learn that one of the simplest (and most powerful) ways to supercharge your marketing strategy is by doing client interviews. Note that I said ‘simple’. That doesn’t mean easy. The key is – and this is what makes it challenging –...
by Deborah Oster | Feb 9, 2023 | Brand Strategy, Branding, Marketing Strategy
How does your business show up to the world? How will people remember your business when they come across it? The answers to these questions lie at the core of your brand strategy. If you can’t answer them, then it’s probably safe to say you do not have a clearly...
by Deborah Oster | Feb 2, 2023 | Business Goals, Marketing Goals
When it comes to running a successful business, it’s important to set both business and marketing goals. However, many business owners are confused about the differences between the two and how to ensure that they are aligned with one another. Simply put, business...
