A unique value proposition (UVP) is the core benefit or solution that differentiates your product or service from the competition and positions it as the best possible option in the market.
A solid UVP states: I offer [your service/product] to [your ideal customer] to solve [their issue].
And it’s resounded in all of your marketing…From front and center on your website’s home page to your Instagram’s bio description, your UVP should be clearly articulated and ever-present for your audience to see it.
Why does your business need a Unique Value Proposition?
Because without one, your offering will get lost amidst the competition! You want your ideal customer to know that your business is exactly what they have been looking for when they come across your brand.
If done correctly, your UVP should originate from your marketing strategy, dictate your marketing plan, drive your brand messaging and resonate with your brand’s core values.
Here are a few examples of great UVPs:
- FreshBooks – Small Business Accounting Software for You, The Non-Accountant
- Unbounce – Build, Publish & A/B Test Landing Pages Without I.T.
- Blue Apron – A meal kit built for your busy lifestyle
As you can see from the above examples, a unique value proposition is not a set of technical or jargon words. It shouldn’t be a list of your business qualifications, and it’s not a slogan or tagline.
The UVP is a clear statement that tells your audience exactly what you do and who benefits the most from what you do.
If you want help crafting your UVP, then schedule a call and we’ll discuss the strategy behind great marketing messaging for your business.