Debbie Oster

Small Business Marketing Speaker & Expert

Co-Founder, Entrepreneur’s Edge Marketing Firm | Chief Marketing Officer | Speaker | Educator | Writer

What do I talk about as a Marketing Consultant & Speaker?

In my speaking engagements, presentations and interactive workshops, I draw on my 12+ years of experience as a professional marketer, educator and entrepreneur to teach business owners and leaders the importance of a Strategy-First approach to marketing — igniting real business results. 

I empower small business owners to develop marketing systems that produce desired outcomes.

I help motivate marketers to be creative yet data-driven professionals. 

“I have been in marketing and branding for over 20 years, and what Debbie took me through wasn’t just different from everything else I’ve seen, it’s better than anything else I’ve seen. She breaks down core marketing principles with simplicity and uses a concise structure that leaves no holes in your strategy. Debbie gets what a company needs to succeed in marketing.”

Jeff Webber | Product/Brand Marketing Manager

Recent Marketing Presentations

Strategy First: The Key to Unlocking Effective Marketing Tactics

Time: 45-60 minutes

Suited For: Small business owners/leaders and marketing practitioners

In this dynamic marketing presentation, I’ll help you understand the fundamentals of developing an effective marketing strategy for your small business. 

We'll start by defining what a marketing strategy is, and what it isn't. 

From there, we'll explore the key elements of a marketing strategy — from identifying your ideal client and mapping out the customer journey to crafting a core message and creating compelling content.

By the end of this presentation, you’ll have a solid understanding of how to develop a comprehensive marketing strategy and corresponding marketing plan that speaks directly to your target audience and drives results for your business.

Unlocking the Power of a Total Online Presence for Your Small Business

Time: 45-60 minutes

Suited For: Small business owners/leaders and marketing practitioners

In this engaging seminar, we’ll delve into the critical components of a total online presence and why it's imperative for small businesses to have one in today's highly competitive digital landscape. 

As consumers increasingly rely on digital channels to discover, evaluate and purchase products and services, businesses that don't have a total online presence risk getting left behind.

I’ll provide practical insights on how to establish a strong total online presence that showcases your brand, connects with your target audience and drives meaningful business outcomes. 

You'll leave with a clear understanding of the key elements that contribute to a successful online presence, and actionable strategies to help you stay ahead of the competition. 

Marketing Industry Experience

As a marketing expert with over 12 years of experience, I have a proven track record of success.

My journey began when I left my teaching career to pursue my passion for marketing. Starting out as an Email Marketing Manager, I quickly rose through the ranks, honing my skills in every aspect of marketing, from day-to-day execution to leadership and management.

My success in understanding marketing strategy and producing results has led me to become a fractional Chief Marketing Officer for several clients, as well as co-founding and leading my own firm, Entrepreneur’s Edge.

I have personally experienced and succeeded in all types of marketing environments, from traditional marketing and PR to digital marketing. I’ve worked with startups to $300 million companies.

My hands-on approach has resulted in a proven track record of success for my clients. In 2022, I helped implement:

- Strategic initiatives that resulted in a 65% increase in year-over-year revenue

- Digital strategies resulting in a 140% increase in new users within 90 days

- A brand relaunch and social media strategy leading to a 24% increase in sales in under 30 days