by Deborah Oster | May 10, 2023 | Marketing Strategy
The business world could be compared to a competitive event. To emerge victorious, your small business needs to be armed with a strong Unique Value Proposition (UVP) and compelling Unique Selling Points (USPs). They are the backbone of both your offense and defense,...
by Deborah Oster | May 9, 2023 | Marketing Plan, Marketing Strategy
Balance Is Key In Setting Marketing Goals Striking the right balance between ambitious and realistic goals is crucial for sustained growth and success. It’s really a matter of balancing short-term and long-term goals. While short-term goals can provide quick wins and...
by Deborah Oster | May 6, 2023 | Marketing Plan, Marketing Strategy
If you’ve had many marketing conversations at all, you’ve probably noticed that marketing lingo is extensive and interpretations can vary. One example we find pretty common is ambiguity around the terms: target market, buyer personas, and the ideal client profile. ...
by Deborah Oster | May 5, 2023 | Marketing Plan, Marketing Strategy
Why Does a Small Business Need a Competitive Analysis as a Part of its Marketing Strategy? As a small business owner, understanding your competition is essential for success. Conducting a thorough competitive analysis as a part of creating your marketing strategy can...
by Deborah Oster | May 2, 2023 | Marketing Plan, Marketing Strategy
A unique value proposition (UVP) is a critical component of your marketing strategy for every small business. A good UVP sets you apart from the competition and communicates the value you provide to your customers. A bad one, well, it takes up space at best. And at...
by Deborah Oster | Apr 28, 2023 | Marketing Strategy
You might be surprised to learn that one of the simplest (and most powerful) ways to supercharge your marketing strategy is by doing client interviews. Note that I said ‘simple’. That doesn’t mean easy. The key is – and this is what makes it challenging –...
